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Marathi Channel

The Marathi-language television industry was started in India in 1984. Although earlier confined to a half an hour slot in the national television Doordarshan, the industry has now expanded with many commercial TV channels currently on air. Various dedicated categories like news and movies have been added and have considerably expanded the horizon of Marathi TV Entertainment.

Marathi Channel

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The Marathi Television got its first round-the-clock news channel in the form of Saam TV in the year 2008 leading marathi News channel in the state. Nilesh Khare is the Channel Head and Editor of the channel since 2018. Zee 24 Taas was launched in year 2007. Disney Star launched its Marathi news channel Star Majha in June 2007, which was later named as ABP Majha from 1 June 2012. Network 18 and Lokmat together formed a joint venture to launch IBN Lokmat in 2008 and which was later renamed as News18 Lokmat. In 2008, Sakal media Groups launched its first venture in Television with Saam TV. Firstly it was info entertainment, but from 1 January 2018 it become a leading Marathi News Channel. In 2009, TV9 Maharashtra launched. On 1 May 2013 another channel launched, namely Jai Maharashtra, by Mumbai-based media group Sahana Films. Lokshahi News channel was launched on 26 January 2020 by Swaraj Marathi Broadcasting LLP.

Some of the top Marathi Channels available on YuppTV are Zee Marathi, Colors Marathi, ABP Majha, 24 Taas, Zee Talkies, Star Pravah, Saam TV, 9X Jhakaas, Sangeet Marathi, etc. Various Top Marathi Programs like Radha Prem Rangi Rangli, Vithu Mauli, Swarajya Rakshak Sambhaji, Tuza Maza Breakup, Ghaadge, and Suun, etc., from various popular Marathi channels, are all now easily watchable on your Smart TV from your couch. (Channel availability is completely dependent on the region)

YuppTV also offers Catch Up for the most popular channels which allows the users to watch any episodes they miss even after 10 days of being aired. Catch Up sector archives all the shows that are aired on a certain channel to let the users watch at their convenience. YuppTV offers another feature that gets you the latest released feature films from different languages for a price. As these films may not have an international release, Mini Theater offers them a chance to catch up with all the latest films that are being released in India.

Audiences in Maharashtra will be treated to a new entertainment channel - Sangeet Marathi, bringing to your houses 24 hours of non-stop entertainment from the Marathi entertainment industry. Sangeet Marathi will feature non-stop film as well as non-film hits.

After establishing a national presence via Music India and having reached out to regional markets in West Bengal with Sangeet Bangla and the Bhojpuri hinterland with Sangeet Bhojpuri, Media Worldwide is now taking its vision forward of launching a bouquet of music channels with their new launch, Sangeet Marathi. This will cater to the Marathi audiences across India. With the launch of this channel, Media Worldwide will now have four music channels.

One of the oldest film industries in India, Marathi cinema has contributions from some of the best and most talented filmmakers, actors and composers. Music forms a very integral part of these movies and the songs strike a special chord with the Marathi cinema fans. With the launch of this new channel, Media Worldwide aims to bring these beautiful moments to your television screen.

Commenting on the content and programming strategy, Nisha Chothani, Director, Media Worldwide, said, "We are aggressively following a newer format of programming hitherto not seen before on Marathi channels. Some of the programming you will see on the channel is definitely unconventional from the Marathi channel point of view till date, and we hope to bring these formats of programming to the fore for our Marathi audiences."

Commenting on the launch of the channel, Prashant Chothani, Managing Director, Media Worldwide, said, "We at Media Worldwide are extremely excited with this new venture. With the prominence of the Marathi cinema and its notable music, starting a regional channel for the same has been on our minds for a long time now. And, we are happy that it is finally happening. We hope to highlight the exuberance of the Maharashtrian culture via their music and hope to reach out to our new audiences across the country."

Media Worldwide limited has three music channels in its bouquet - Music India, Sangeet Bangla and Sangeet Bhojpuri. While Music India comprises of programs that focus on the Bollywood industry, the other two are regional channels. Music India brings latest Hindi film songs to the audiences and is famous for its showcase of retro songs. Sangeet Bangla has grown to be number one Bengali music channel in the country, featuring some of the best shows about Bengali cinema like Howrah Bridge, Tumi Je Amar, Nonstop Hits, and more. It has a strong viewership base from around the country. Sangeet Bhojpuri is a 24-hour Bhojpuri channel showcasing Bhojpuri language music and movie content that caters to the Bhojpuri-speaking audience.

The FTA channel will be available on leading DTH and cable platforms. The key players in the Marathi GEC genre include Star Pravah, Zee Marathi, Colors Marathi, and Sony Marathi. In the FTA space, Sun Marathi is the only GEC. Q Marathi intends to stand apart from these channels with its digital to television content.

Canada-based media firm QYOU Media Inc. has been providing content created by social media stars and digital content creators on its Hindi channel The Q. It provides digital creators a platform to showcase their content on the television. Keeping its DNA in mind, it wants to bring on board a digital creator economy in Marathi television space.

The channel will have distinct slots, like urban comedy, rural comedy, drama, animation, cooking. Being a family-oriented channel, its target group comprises both young and old, male and females, rural and urban. But they need to be young at heart.

Personalize your Marathi TV package with extra channels from around the world, including Willow Cricket HD, NDTV 24*7, France 24 and more. Enjoy more news, sports and global entertainment at a budget-friendly price with these add-on packs, designed with international families in mind.

To subscribe to Marathi channels, pair the Maha Pack with a DISH TV package. Start with any English- or Spanish-language plan, or get a tailored international TV experience with the International Basic or Chinese Basic Packages. You can be watching your favorite Marathi TV shows for as little as $34.99 per month!

The Marathi news channel will be called `IBN Lokmat' and is likely to go on air by the year-end. Sources in the know confirmed the development and added that the news content would be provided by IBN.

At present, in the non-English news space the group operates channels two channels - CNBC Awaaz, a Hindi business news channel and Hindi news channel IBN 7. IBN Lokmat' is likely to go on air by the year-end

This is not first time that a newspaper is coming together with an existing news broadcaster to float a channel. Three years back Star Group had tied up with the Ananda Bazar Group of Publications (ABP) to launch a 24-Bengali news channel and had also launched Star News, a Hindi channel.

"Newspapers are exploring option beyond print, and news channel and radio seem to be the obvious extension. Meanwhile, news broadcasters want to strengthen their presence in the news space," said Farokh Balsara, National Sector Leader, Media & Entertainment practice, Ernst & Young.

"Regional channels be it general entertainment or news provide advertisers focused audience segmentation and help reach out to specific demographics. Certainly, this is good news for advertisers," a media buyer said.

Q Marathi was available on Airtel DTH on channel number 532. This is Free to Air FTA channel and available for All customers free of cost in all basic packages. A few days back, Direct to Home DTH operator Tata Play also removed this channel, and yesterday it was removed from d2h as well. So it looks like the channel is going to shut down soon.

Zee Entertainment Enterprises has reportedly offered to shut down its "major entertainment channel" with 20-30% of market share in the entertainment channel space to allay concerns raised by the Competition Commission of India (CCI).According to speculations, it could be one of ZEEL's Marathi channels, which fits the description.It has made the offer to the CCI to secure the commission's approval for its $10 billion merger with Sony Pictures Networks.

By issuing the March 10 clarification, the MIB has indicated that it is ready to remove anomalies that plague the broadcasting sector. It would do well to also devote some attention to remove the contradiction between the FDI cap in the news broadcasting segment and the uplinking/downlinking guidelines for TV news channels, issued in 2022. Amended in 2015, the former stipulates that foreign investors can invest up to 49 percent in news channels. However, the latter requires that the single largest Indian shareholder of a news channel should have at least 51 per cent of the total equity. These caps are hard to reconcile for listed media companies that are mandated to float a minimum of 25 percent of their shares to the public, as per Securities Exchange Board of India regulations. Therefore, no foreign investor has taken a substantial position in any listed Indian news businesses.

A two-step reform will help remove this anomaly. First, the uplinking/downlinking guidelines should do away with the requirement that an Indian must hold 51 percent of the total equity in a news channel. Second, FDI in news should be increased to 100 percent. Of this, 49 percent of the investment can come in via the automatic route.

The ratings body reportedly sent out a message to all its subscribers, stating that all watermarked channels will be reported with both the TV and OOH viewership they garner, which would make it a comprehensive aggregation of audiences on the linear TV screen. 041b061a72


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